This may be the only way to ever ring in the new year in Times Square — in an empty storefront with The Lot Radio. Enjoy the luxury that many other revelers do not — an open bar, WC, and freedom to move around in a street-level storefront. We will be directly across from the main performance stage for a once-in a lifetime evening in the center of the biggest New Year's Eve party in the world.

About the project:
With a rare opportunity to take up residence in a Times Square storefront with a view of Duffy Square, The Lot Radio transformed a money exchange bureau into a street-level DJ booth, celebrating the breadth and depth of stories, tastes, genres, personalities, and talent of the international music community. The station is streaming live from 10am – 10pm for the entire month of December. Check the daily schedule @thelotradio, or tune in to the live video stream to glimpse the live DJs mixed with Times Square’s incomparable street life at thelotradio.com.